To conclude my digital business models journey, lets take a trip down memory lane! To make this concise, I will break this down into 3 segments based on Rolfe et al.’s (2001) reflective model: What? So what? Now what? What did I learn from the module? With no blogging experience beforehand, summarised below is what …
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Glossier: A people-powered beauty ecosystem that’s a digital winner in the beauty industry
Received $8.4 million Series A funding, only six weeks after launching in 2014 Sales grew nearly 300% in 2017 Received $52 million Series C funding in 2018 1.8 million followers on Instagram If these stats don’t prove to you how successful Glossier has become, then I hope this blog will! Can I first start off …
How Sephora blurred the lines between online and offline customer experience
There’s nothing that excites me more than spending hours on YouTube learning winged eyeliner tutorials or whether or not to invest in a 10-step Korean skincare routine! Makeup and skincare varies greatly for each individual hence shopping for it is a very personal experience. This is why I want to talk about Sephora and the …
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